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The Human Factor
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Win-win communication · Stronger connections · Better results

Master the one part of your work
no machine can do for you.

The field-tested guide to the conversations that actually decide your career, drawn from thirty years in the trenches, not a corner office.

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The Human Factor by David Lask
The premise

Most professionals are trained for the technical half of the job and left to figure out the human half alone. This is the book for the human half, not “just be kind and it works out,” but the hard-earned playbook for real people, real egos, and real politics.

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Three ways in.

Free
The Field Card
$0
  • The one-page working reference
  • The three layers & the HEAR framework
  • All six tools at a glance
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The taste
The Companion App
$7
  • The six tools, made interactive
  • All 17 chapters, distilled
  • Self-assessment & real-situation plays
  • Works offline, forever
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Everything
The Complete Bundle
$19
  • The full book
  • The Companion Workbook
  • The Companion app included
  • The Field Card
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Inside the book

The conversations that decide it.

  • The three layers beneath every conversation, and why solving only the surface never lasts
  • Active listening, empathy, and ego as practical tools, not slogans
  • “The One Person”, what to do when win-win meets someone working against you
  • Communicating through a screen, where conflict escalates and rarely resolves
  • AI and the human factor, tool not crutch, from someone who works in security and uses it daily
  • The hardest conversations, firing, bad news, and asking for what you’re worth
The Human Factor
Who it's for

Leaders, engineers, founders, anyone whose results depend on other people.

Which is everyone. If your work runs through conversations, the human factor is your highest-leverage skill and the one thing no tool can outsource.

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About the author

David Lask is a certified instructor who has spent over thirty years in IT and security, from the early days of helping people get online through enterprise leadership, and still picks up the occasional help-desk ticket. He leads on a simple creed: the moment you stop being willing to do the work, you lose the right to lead. The Human Factor is the playbook he wishes he’d had twenty years ago.

Keep these close
Business is business, personal is personal.
Hearing no is no problem.
Verify before you repeat.
Off the screen when it heats up.

Better conversations. Better results.

Start free, or get the whole thing for less than lunch.